How To Run A Successful Business For Seven Decades and Create Value From Waste

How many companies can boast of being in business for over 70 years? SRMB Steel Pvt Ltd was founded by Radha Krishna Beriwala in the pre-independent era Bengal and is now being handled by the third generation of his family members, with a consistent core philosophy of putting smiles on the faces of their customers and their employees. That is what makes or breaks success, after all. And, what is a better measure of the company’s success than the fact that cricket legends like Mahindra Singh Dhoni and Kapil Dev are the brand ambassadors of this solid-as-steel business.

Mr Ashish Beriwala continues to drive the business using the guiding force of his grandfather - keep changing with the tides of time, who had employed machines and mechanics of modernisation since the very beginning at SRMB. With a turnover growth of 100 to 1600 crores in 15 years, Mr Beriwala envisions to reach 2500 crores in the next 2-3 years. What’s the secret to this confidence? When other businesses are unable to hold their ground during the COVID-19 crisis, Mr Beriwala and his employees had used the lean period when no construction or manufacturing was happening, to learn from their struggles. SRMB Steel Pvt Ltd was following the vision shared by our Prime Minister, “ to keep playing our individual roles at this time of struggle” and come out even stronger than before