Understanding the Digital Savvy Customer Ecosystem and Personalization

The consumer industry is undergoing a transformation fuelled by the pandemic. The customer is no longer the same; they are more aware, demanding, and have a lot more options to choose from at a touch on their smartphones. The pandemic led large hordes of consumers to order even the most basic products online.

In this era of digital savvy customers, it is imperative for every consumer product organization to understand their customers, know their preferences, predict their buying behaviour, and anticipate what they want before they ask for it.

In this session, organized by BW Businessworld in association with CII & SAP, industry thought-leaders discussed how technology can help map customers through their buying journey and offer personalized experiences to retain and attract customers. Gain the most beneficial insights from these industry leaders on emerging trends for doing business to remain ahead of the curve.

Watch the on-demand video of the webinar to understand more about the digital savvy customer ecosystem and the important role that personalization plays.